Leica Miscellania
Written By Jim Lager
Since the earliest Leicas Leitz has prepared a multitude of advertising material to spread the Leica gospel worldwide. Cameras, lenses, and accessories ( the hardware ) are well known to most Leica enthusiasts. Much of the advertising ( what I call the software/Leicaware) in the form of signs, display stands, boxes, pins, medallions, and stickers has been lost to history. A few surviving Leicaware artifacts are illustrated. For many, this Leicaware is as important historically as the hardware itself. Click on images for larger view.
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Wood Leica M3 with real M3
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Munich dealer logo
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Lapel Pin, circa 1938
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Presentation serial number prepared for photographer Arthur Rothstein (1965)
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Earliest Fison lens shade circa 1930
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Leica M3E-1 for Alfred Eisenstaedt (1955)
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Leica license plate New Jersey
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Leica brochure 1925
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Barnack Bust
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1930s dealer display stand
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1949 Leitz New York dealer display
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Opal Glass dealer sign
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Boxes for Leica M
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General Patton’s Leica III
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Reverse side showing Ernst Leitz
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Medallion Ernst Leitz II 70th birthday 1941
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1941 Leica brochure for IIIc
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Weisu viewfinder and box
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Barnack plaque in Wetzlar (a man hole cover)
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Leitz New York license plate
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1950s Leica Stickers
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25th Anniversary 1939
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U.S. Navy Leicaflex SL
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Hanau dealer mark
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Order of Luxus, circa 1978
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Non-standardized Leica C with matching lens
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MBROO case for Leica IIIf