The 25th Anniversary of the Leica’s introduction was observed in 1939. A prominent blue and silver sticker adorned the Leica Dealers Bulletin 44, December 1939. In 1949 metal discs were prepared to advertise dealer status for Leica equipment and Leitz scientific apparatus (primarily microscopes). The samples illustrated are infrequently encountered.

 

1939 Anniversary Logo

1949 Metal Leitz Dealer Disc

1949 Metal Leica Dealer Disc

1949 Metal Leica Dealer Disc

 
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